Vimeo introduces a trio of AI-powered editing features

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Vimeo, the video hosting and sharing platform, is embracing AI in a major way.

This week, Vimeo announced a suite of AI-powered tools designed to help users create scripts, record footage using a built-in teleprompter, and remove long pauses and unwanted disfluencies like ahs and ums from recordings. They’ll be available starting July 17 as part of the Vimeos Standard plan, which costs $20 per month (billed annually).

Ashraf Alkarmi, chief product officer at Vimeos, says the new features are aimed at entry-level video creators such as CEOs, employees and social media managers who lack the skills, time and resources to achieve the desired effects.

According to internal Vimeos research, 50% of its customers take multiple takes when creating a video, and 25% of those who shoot take more than five takes.

While it’s the most effective way to communicate powerful messages, video production inherently creates a barrier to this preferred communication channel, Alkarmi told TechCrunch via email. Our latest AI-powered workflow lowers these barriers, giving any creator the confidence to actually create video in one take.

Generating a script using artificial intelligence, with the new Vimeos tool.

To this end, Vimeos’ new script generator uses generative AI, specifically the OpenAI API, to create a video script based on a short description and key inputs, such as tone (e.g., confident, inspiring, or random) and the length. The teleprompter tool offers a script view that can be customized with different font sizes and paces, while the text-based video editor automatically identifies and eliminates filler words and awkward pauses.

Alkarmi sees tools used to quickly create highlights, host virtual events or corporate meetings, and export quote clips for short marketing videos.

Vimeos Teleprompter.

One of the biggest misconceptions of Vimeo is that it was an entertainment hub, but we’ve come a long way over the years, Alkarmi said. Our goal is to help any business use video the same way they use text or image as an effective way to communicate with both internal and external audiences.

Harnessing artificial intelligence to achieve these goals is trendy, of course. But Alkarmi notes that Vimeo has been investing in AI for some time. In 2019, the company acquired Magisto, which was developing AI technology for video editing. Vimeo built its Create tool on top of the Magisto infrastructure, which allows users to create videos by bringing together stock photos and videos and personal archives.

Vimeos AI-powered editor.

Alkarmi expects AI to remain a central focus for Vimeo moving forward. This is probably wise from a competitive point of view. A growing number of startups, including Capsule, Descript, and Dumme, are offering AI-powered video editing tools. So too do incumbents like Adobe, who like Vimeo see AI as a key ingredient for video editing workflows of the future.

We are clearly only scratching the surface of what AI can accomplish for organizations and the people within them, and I envision a future where knowledge of AI is a prerequisite, not a luxury, for video production, ha stated Alkarmi. AI is a priority for me and my product team because it solves our customers’ problems, not because it’s the latest technology trend. You can expect more products like this from our team, as we work to make AI seamless across our product suite and in a way that streamlines video and differentiates user journeys end-to-end.

Publicly traded Vimeo, which has about 260 million users, had a tough start to the year, laying off about 11% of its workforce. But things seem to be changing, perhaps also thanks to the platforms’ renewed investments in AI. In its latest earnings report for May, the company beat expectations, posting about $103.58 million in revenue versus the consensus estimate of $103.07 million.



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